Indigo Paper - Antique Cutouts

Tales of Denim

We discovered a cutout about indigo in an old newspaper “Päewaleht” from the 17th of January 1929, Tallinn!

As an advertisement of laundry blue “Indigo paper” that's made of real indigo, the cutout’s a reflection of the days when washing blues were used to improve the appearance of textiles, especially to make the white fabrics lighter. As blue is the complementary colour of yellow/orange, it turns as magic the sandy colours back to snow white.

Another interesting advertisement about the values of local manufacturing originates from 1938, Tallinn. For example, one of the commercials states: “One suit crafted of locally made fabric gives a day's job to one weaver and four other workers, and therefore ensures the bread and well-being of five different families.. - Have you ever thought about that?”

We’re here wondering, how many great fabrics and suits are at all still locally made - ever wondered that? The list of “locally feeling” brands actually producing in Asia is rather outrageous et voila! Here we are - the kids of the new century who find themselves in a situation where truly great cloth is regionally no longer produced. We hope that one day, this matter will change again!


Share on FacebookPin on PinterestTweet about this on Twitter

Related Tales