GUILD AW19 Gents

Tales of Guild
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I am

the forgotten fathers
and all the mothers

the dust of stars
and mankind’s scars

their wisdom
carried through me
their stories all remind me

I am
One with others

 

Our fall/winter ’19 collection is carried by the concept of Atavism - the ancestral traits that reappear after having been lost by previous generations. Pairing high-end materials with sacral paganism and revolutionary spirit of the past centuries, the empowering, sculptured silhouettes entwine with laid-back 70s vibes while notes of crusaders and the forgotten jewellery of the Viking era reflect our mythical roots. From memories of ancient Finno-Ugric queens, to Post-Soviet hippies and spectacular schloss vibes, the collection is all about power suits, puffed sleeves, captivating denim choices and bizarre hats.

The collection was captured in Paide Kultuurikeskus - a massive Soviet marvel built in 1987. We are very grateful for the whole team - from our tailors to photographers - for making this dream come true. Thank you!! A huge shout-out also to Silver Mikiver who took some pretty amazing behind the scenes shots.

The collection will be in stores from September 2019.
Pre-order now!

CREDITS

Photographer — Felix Laasme
Model – Karl Lennart Meri
Style — Joan Hint & Sten Karik
BTS Photographer – Silver Mikiver


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