GUILD AW19 Ladies

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I am

the forgotten fathers
and all the mothers

the dust of stars
and mankind’s scars

their wisdom
carried through me
their stories all remind me

I am
One with others

 

Our fall/winter ’19 collection is carried by the concept of Atavism – the ancestral traits that reappear after having been lost by previous generations. Pairing high-end materials with sacral paganism and revolutionary spirit of the past centuries, the empowering, sculptured silhouettes entwine with laid-back 70s vibes while notes of crusaders and the forgotten jewellery of the Viking era reflect our mythical roots. From memories of ancient Finno-Ugric queens, to Post-Soviet hippies and spectacular schloss vibes, the collection is all about power suits, puffed sleeves, captivating denim choices and bizarre hats.

The collection was captured in Paide Kultuurikeskus – a massive Soviet marvel built in 1987. Also, we are very grateful for Latvian shoemaker Elina Dobele who supported us with some exceptional shoes and for the whole team from our tailors to photographers – thank you!! A huge shout-out to Silver Mikiver as well who took some pretty amazing behind the scenes shots.

 

The collection will be in stores from September 2019.
Pre-order now!

CREDITS

Photographer — Felix Laasme
Style — Joan Hint & Sten Karik
MUA — Erle Taklai
BTS Photographer – Silver Mikiver


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